APT
thinking
Organisation. Adviser. Client.
We understand all three.
We're passionate about industry change!
We believe wealth management and private banking can - and should - be different.
There are some big topics that we’re particularly passionate about: the areas where we see meaningful opportunities to challenge convention, improve the client experience and help shape the future of our industry.
We’ve highlighted some of the issues that matter most to us below. But this is by no means the complete list. The wealth management landscape is changing rapidly, and every client, family and business faces different challenges.
What’s changing in your world? What are you thinking about, and which issues are you looking to solve?
We’d love to hear from you.
1
How do you compete with ChatGPT?
AI and the future of financial advice
3
Are you getting between clients and their money?
Reducing friction in the client journey
5
Where will the next disruptor come from?
The future of the wealth management market
7
Do you know what your clients really value?
Understanding explicit and implicit client value
9
Could assessing investment risk be the best part of the conversation?
Making risk assessment more engaging and useful
11
If you build it, will they use it?
Enabling clients and advisers to adopt and get value from technology
13
Is your financial plan actually being used?
Making financial plans dynamic, useful and central to the ongoing client conversation
15
Why is moving providers so difficult?
Migrating clients and advisers between platforms
2
Should your clients fit your proposition - or the other way round?
Client segmentation and targeted propositions
4
Why should a client choose you if you're not the cheapest?
Differentiation beyond price
6
How much choice do clients really need?
What clients want, need and actually buy
8
Why isn't client advice more joined up?
Integrating wealth management, banking, tax and legal advice around the client
10
Is your investment journey and fee structure, designed around the client’s goal?
Clients build towards their goals over time. The journey and charging should reflect each interaction.
12
Why do we still need to meet?
Rethinking face-to-face advice and the role of digital channels
14
How easy is it to become your client?
Balancing onboarding experience with compliance
16
How do you grow without losing what made you successful?
Scaling through organic growth, acquisition and marketing